Polestar, the electric performance brand, opened its first European space in Oslo, Norway. This space is not only the space that just sell cars but is a way of changing the face of automotive retail. By having this space, Polestar will immerse consumers in the brand.
How will Polestar space change in 2060? This question triggered me to build up this design concept. Polestar space needs to be a memorable place that allows people to experience the electric performance that only polestar can show.
I made a mere assumption that Polestar space will be located highly on top of the sky in Norway, Oslo. By doing so, I thought Polestar will be able to suggest a totally new experience to consumers.
In this concept, people have to use the escort vehicle by using the exclusive polestar track to reach up to the Polestar space.
Escort vehicle is designed to take advantage of downforce while driving. By doing so, escort vehicle will hardly fall backward even though it is racing on the steep track. At the end of the ecstatic driving, consumers will be in the middle of the polestar space, which will then lead to the polestar purchase hopefully...
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